Privacy policy

Amalias Privacy Policy

 

Last updated: 09/23/2025

This Privacy Policy describes how Amalias ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from amalias.us (the "Site") or otherwise communicate with us (collectively, the "Services").

For the purposes of this Privacy Policy, "you" refers to you as a user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use or access the Services.

 

Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

 

How We Collect and Use Your Personal Information

 

To provide the Services, we collect personal information about you from a variety of sources. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses detailed below, we may use information we collect about you to:

  • Communicate with you and provide the Services.

  • Comply with applicable legal obligations and enforce our terms of service.

  • Protect and defend the Services, our rights, and the rights of our users or others.

 

What Personal Information We Collect

 

The types of personal information we collect depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information You Provide Directly

Information that you directly submit to us through our Services may include:

  • Contact Details: Name, email address, mailing address, and phone number.

  • Order Information: Your name, billing address, shipping address, payment information (e.g., credit/debit card number or bank account information), and payment confirmation.

  • Account Information: Your username, password, and security questions.

  • Shopping Information: Items you view, place in your cart, or add to your wishlist.

  • Customer Support Information: The content of your communications with us, such as when you send us a message or contact customer support.

You may choose not to provide this information, but doing so may prevent you from using or accessing certain features of the Services.

Information We Collect Automatically

We automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use technologies such as cookies, pixels, and web beacons ("Cookies"). Usage Data may include:

  • Device and Browser Information: Information about your device, browser type, and operating system.

  • Network Connection: Your IP address and network connection details.

  • Interaction Data: Information about how you access and use our Site and account, including the pages you view and the links you click.

For specific information about the Cookies we use related to powering our store with Shopify, please see their policy at https://www.shopify.com/legal/cookies.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who collect information on our behalf. These sources may include:

  • Service Providers: Companies who support our Site and Services, such as Shopify.

  • Payment Processors: Companies that collect payment information to process your payments and fulfill your orders.

  • Marketing and Advertising Partners: When you interact with our Site, emails, or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided to us by third parties or for their policies or practices. For more information, see the section below, "Third-Party Websites and Links."

 

How We Use Your Personal Information

 

We use your personal information for the following purposes:

  • Providing Products and Services: To process your payments, fulfill your orders, manage your account, facilitate shipping and returns, and enable you to post reviews. This is necessary to perform our contract with you.

  • Marketing and Advertising: To send you marketing, advertising, and promotional communications by email, text message, or postal mail. We may also use your information to personalize the Services and advertisements on our Site and other websites.

  • Security and Fraud Prevention: To detect, investigate, and prevent fraudulent, illegal, or malicious activity. If you create an account, you are responsible for keeping your credentials safe. We highly recommend that you do not share your username or password.

  • Communication: To provide you with customer support and improve our Services. This is in our legitimate interest to be responsive and provide effective services.

 

How We Disclose Personal Information

 

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, as outlined below. Such circumstances may include:

  • Service Providers: With vendors or other third parties who perform services on our behalf (e.g., payment processing, data analytics, customer support, shipping, and fulfillment).

  • Business and Marketing Partners: With partners, including Shopify, to provide services and advertise to you. These partners will use your information in accordance with their own privacy policies.

  • Business Transactions: In connection with a business transaction, such as a merger or bankruptcy.

  • Legal Compliance: To comply with legal obligations, such as responding to subpoenas or search warrants, and to enforce our terms of service.

  • Consent: When you direct, request, or otherwise consent to the disclosure of your information.

Over the past 12 months, we have disclosed the following categories of personal information for the purposes detailed above:

Category of Personal Information Categories of Recipients
Identifiers: Basic contact details, order information, and account information. Vendors, service providers, business and marketing partners, affiliates.
Commercial Information: Records of products or services purchased, shopping information. Vendors, service providers, business and marketing partners, affiliates.
Internet or Other Similar Network Activity: Usage Data, browsing history, and interaction with our Services. Vendors, service providers, business and marketing partners, affiliates.
Export to Sheets

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

We have "sold" and "shared" (as those terms are defined under applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows:

Category of Personal Information Categories of Recipients
Identifiers: Contact details, order and account information. Business and marketing partners.
Commercial Information: Records of products or services purchased and shopping information. Business and marketing partners.
Internet or Other Similar Network Activity: Usage Data. Business and marketing partners.
Export to Sheets

 

User Generated Content

 

The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone.

We are not responsible for the privacy or security of any information that you choose to make publicly available, and we do not control how others may use such information.

 

Third-Party Websites and Links

 

Our Site may contain links to websites or online platforms operated by third parties. If you follow these links, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites.

 

Children's Data

 

The Services are not intended for use by children. We do not knowingly collect any personal information about children. If you are a parent or guardian and believe your child has provided us with their personal information, please contact us to request its deletion.

As of the date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) the personal information of individuals under 16 years of age.

 

Security and Retention of Your Information

 

Please be aware that no security measures are perfect or impenetrable. Any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive information.

We retain your personal information for as long as necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce our contracts and policies.

 

Your Rights and Choices

 

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may be subject to certain exceptions.

  • Right to Know / Access: You may have the right to request access to the personal information we hold about you, including details on how we use and share it.

  • Right to Delete: You may have the right to request that we delete the personal information we have collected from you.

  • Right to Correct: You may have the right to request that we correct inaccurate personal information we maintain about you.

  • Right to Portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.

  • Right to Opt-Out of Sale, Sharing, or Targeted Advertising: You may have the right to direct us not to "sell" or "share" your personal information or to opt-out of its processing for purposes of "targeted advertising."

How to Exercise Your Rights

To exercise any of these rights, please contact us by:

  • Emailing us at: info@amalias.us

  • Following the instructions on our "Do Not Sell or Share My Personal Information" page https://amalias.us/pages/data-sharing-opt-out

If you visit our Site with the Global Privacy Control (GPC) signal enabled, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of personal information for the device and browser you are using.

We will not discriminate against you for exercising your privacy rights.